In April 2010, Penguin Group and the Pearson Foundation announced the launch of We Give Books.
United Through Reading benefitted as Pearson Foundation mailed 10,000 new books from Penguin Group’s classic children’s literature to over 150 program site coordinators around the world. Not only were the books new and classic, they were specifically selected according to the upcoming season. Seasonal Book Packs were sent in advance of the holiday, birthday, or important occasions that might be missed like the first day of school so that the parent could be recorded reading the book aloud with enough time to mail the DVD home. That way, the deployed parent could be “there on DVD” for the celebration or occasion. With 10 copies of each category in a pack of 30 books, participants were often able to send the book home in addition to the DVD. One of the favorite titles was Ezra Jack Keats’ The Snowy Day which was also the selected title for Jumpstart’s Read for the Record, presented in partnership with Pearson on October 7th.
In addition to the direct benefit to United Through Reading, Pearson’s collaboration with Penguin gives parents, caregivers, and educators access to Penguin Group’s growing digital collection of classic children’s literature. For every book read online, the Pearson Foundation donates a book to an exceptional literacy organizations. Pearson Foundation’s President Mark Nieker recognized the power of United Through Reading in connecting deployed parents with their children from the moment he saw the Military Program hosted at USO Dallas Fort Worth. “I was immediately a believer when I saw the love and energy in the eyes of the service members as they selected the book they wanted to read aloud” he remarked. “United Through Reading is a best in class organization serving military families. We are grateful to support them with We Give Books.”
If you have tried the We Give Books digital read and donate, let us know in the comments so we can share that with them.